Stout Advises PROSIT on Sale to Made in Italy Fund

November 06, 2019

Stout is pleased to announce that its client, PROSIT S.p.A., has been acquired by Made in Italy Fund, the private equity fund run by Quadrivio & Pambianco. Stout served as exclusive financial advisor to PROSIT in connection with this transaction.

PROSIT is a holding company designed to aggregate premium-end wineries to create a portfolio representative of Italian wine excellence.

Today, Italy holds the leading role in the European wine sector among producer countries, followed by France and Spain. However, the small size of most producers, and the difficulties in which Italian companies operate, often inhibits their ability to equip themselves with an adequate commercial organization or to invest effectively in their own brands.

PROSIT, therefore, aims to immerse itself in the premium wines sector through the acquisition of Italian family-owned wineries already oriented to international markets and strongly motivated to fully develop their potential. The first companies participating in the group are Torrevento and Collalbrigo, with additional companies joining in the coming months.

“We are very pleased with the outcome of this transaction,” said PROSIT founder Sergio Dagnino. “This partnership with Made in Italy Fund will boost the group’s strategy to improve our competitive standing in the main international consumer markets. Thanks to the strong industrial angle, this project represents a value system for the entire wine sector. Indeed, our goal, through the different approach is to strengthen the position of the Italian products and brands all over the world.”

Simone Bassanini, a Managing Director at Stout and Co-Head of the Milan office, acted as financial advisor to PROSIT. Stout’s efforts allowed PROSIT’s promoters to reach an investment agreement with the Made in Italy fund and at the same time to finalize the acquisition of Torrevento.

“This is an exciting partnership that will enable the combined entity to create a powerful force in the wine industry,” said Bassanini.

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