Pointe Advisory, now part of Stout, in collaboration with INSIGHT2PROFIT, has developed our latest market perspective on how AI is reshaping the value-creation equation for many CPA firms and increasing the importance of commercial excellence as a strategic lever.

Pricing is one front-footed component of this strategy. Drawing on proprietary knowledge and survey research, the perspective examines how CPA firms should approach pricing proactively as AI disrupts firm economics and client expectations.