Assessed economic benefits from sponsorship of driver safety program
Assessed economic benefits from sponsorship of driver safety program
Our client developed the nation’s first refresher course specifically designed for drivers who are 50 and older. The driver-training course was sponsored by a major automobile manufacturer that hoped its relationship which the non-profit association would improve its image in the marketplace. The non-profit association retained Stout to determine the economic value of the affiliation with the driver safety program to the automotive manufacturer. Our client used this information to support its request for additional funding from its sponsorship partners.