Valued right of publicity of famous media company founder

Valued right of publicity of famous media company founder

Stout valued the right of publicity of a famous media company founder along with 172 trademarks registered in 62 countries related to the person’s name and initials. The valuation was performed using an Income Approach based on projecting the future cash flows expected to be earned in the future from the use of the relevant assets in various commercial ventures. The valuation was performed for estate tax reporting purposes.