Strategic planning and market analysis for technology organization

Strategic planning and market analysis for technology organization

Stout was retained by a leading legal technology organization to conduct a market assessment and to develop a strategy for increasing the reach and impact for its target market across the U.S. Stout conducted a series of comprehensive interviews and information-gathering sessions with resource development and subject matter experts from around the country to develop a systems map of the market for the client's products and services.

Based on the foundation of knowledge gained through interviews with key stakeholders, Stout created a market strategy and a strategic action plan for the organization. This plan contained guidance on organizational management, networking and communications development, and business development strategies for maximizing the impact of the client's products and services.