Stout Risius Ross Launches New Stout Brand

Dear Clients and Friends:

Our firm has progressed in many ways over the last 26 years. Through our dedicated employees’ incredible effort and discipline, we have built a solid reputation for very high-quality work, combined with exceptional client service. As a result, our clients are extremely loyal, and we are quickly adding new ones. We have grown from our humble beginnings to one of the largest independent advisory firms in the industry.

To continue our positive progression, we are excited to introduce our new brand. Stout Risius Ross, LLC and Stout Risius Ross Advisors, LLC will now go to market as Stout.

In deciding to change our brand after many years as SRR, it was important for us to leverage existing brand equity while also having strong brand memorability and positive brand associations. We believe our new brand reflects how the firm has evolved and enhances our position as market-leading experts in Investment Banking, Valuation Advisory, Dispute Consulting, and Management Consulting services.

While you will begin to see changes related to our new brand, our focus on client service and delivering expertise for the most complex financial matters will not change.

On behalf of our 450 Stout colleagues across the country, we thank you for your past business and friendship and look forward to serving your needs in the future.


Craige Stout, Jeff Risius, John Ross