We acted as exclusive financial advisor to Synapse Group in its sale to Time Inc. Time Inc., the magazine publishing arm of AOL Time Warner Inc., already owns approximately 25% of the outstanding equity of Synapse from an earlier purchase.
Synapse Group, based in Stamford, CT, is a provider of subscriptions for publishers of consumer magazines in the United States. The company distributes magazine subscription offers for more than 600 consumer magazine titles as well as hundreds of trade publications and newspapers through a variety of marketing channels. It also sells different types of merchandise and software. Synapse was one of the first to offer consumers the continuous service model of subscription marketing. The method automatically renews subscriptions on a consumer’s credit card, delivering big savings for publishers.