Santiago and his team acted as exclusive financial advisors to ADTZ SL on the acquisition of Glow Digital Media Ltd. to create a joint venture that is strong in both English and Spanish-speaking markets for social ad tech and services.
Shareholders of the combined entity, dubbed ADGLOW, include investment funds Onza Venture Capital, White Star Capital and Notion Capital. Through a capital injection in ADGLOW, the trio of funds have provided the new company with the cash needed to expand internationally and scale up R&D. ADGLOW’s network will span 14 office in Europe, the U.S., Latin America and Southeast Asia, with headquarters remaining in Madrid.
Glow will bring additional expertise to the table when it comes to the increasingly complex advertising opportunities presented by the likes of Facebook, Twitter, Instagram and other emerging social platforms. The combined business is the largest Facebook and Twitter partner headquartered outside of the U.S. Clients include Spotify, BMW, Heineken, L’Oreal, Coca-Cola and Ikea.
Note: This work was performed prior to joining Stout.